Activative Selects 11 Standout Campaigns From The Game-Changing UEFA Euro 2022

UEFA Euro 2022 1

From committed long-term partners and bandwagon jumpers, challenger brands, Gen Z targeters, open-minded marketers seeking diverse audiences, mass eyeball chasers and even unimaginative flag wrappers, to committed sponsors with established football heritages and, of course, global sportswear behemoths, UEFA Euro 2022 has proven to be a powerful marketing proposition and has generated some truly innovative work.

 

The Activative team has selected its squad of 23 standout campaigns.

 

 

1: Nike ‘Never Settle, Never Done‘ + ‘Rebel Girls‘ + ‘You’ve Never Seen England Like This

 

2: VW ‘Not Women’s Football

 

3: EE ‘Hope United – Not Her Problem

 

4: Visa ‘When More Of Us Play, We All Win

 

5: Heineken ‘The 12th Woman

 

6: Google Cloud ‘Quality Touch & Pride Dream Team

 

7: Booking.com ‘Pitch View Penthouse

 

8: TikTok ‘Swipe Out Hate

 

9: PayPal ‘PayPal It Your Way’

 

10: LinkedIn ‘Follow In her Footsteps

 

11: Nationwide Building Society ‘Respect Starts Small

 

12: M&S Food ‘Eat Well, Play Well Challenge

 

13: Starling Bank ‘Women’s Euro Fantasy Football

 

14: Crédit Agricole ‘Together We Make Them Stronger

 

15: Cervezas Victoria ‘Victoria A Victoria

 

16: FFF ‘All With The Blues – Together We Are Not Afraid Of Anything

 

17: Gatorade ‘Match Official Programme

 

18: Dettol ‘Match Day Rituals

 

19: Barclays ‘It All Starts With A Chance

 

20: England Football/The FA ‘Our England

 

21: Puma/Copa90 ‘Do Both

 

22: Heineken ‘Cheers To All Fans

 

23: UEFA/Roblox ‘Hat Trick, Kai, Robyn and Ashley In The Metaverse’

 

 

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