Paddy Power Leverages Transfer Window By Helping Jack Wilshere Find A Football Club

Paddy Power Jack Wiltshire 1

Out of work footballer Jack Wilshere – a former Arsenal star who also played at Bolton, West Ham and Bournemouth – teamed up with Paddy Power to front a tongue-in-cheek online video to let clubs know he is ‘fit, ready and available for offers’ in a bid to promote the brand by leveraging fan interest in the January Transfer Window.


Wilshire’s one stipulation – he won’t play for Tottenham Hotspur.


The spoof spot sets out to attract the attention of a new club for the midfielder and features the player meeting with Paddy Power marketing executives who present him with a ‘Jack Wilshere Retirement Plan’. But, as it has been only six months since he left his last club Bournemouth, the former England star reminds them that he hasn’t quite hung up his boots just yet.


The spot touches on several sports marketing hot button topics including NFT’s, social posting, GoPro streaming and reality TV show suggestions to help Wiltshire catch the eye of members and get back in the game.


“Jack Wilshere hasn’t actually retired from football yet – who knew?! He’s still a top professional though, so we wanted to do our bit to help him get back in the game,” said a Paddy Power spokesman. “But, being pretty good at football just won’t cut it anymore – you have to excel in other areas, such as having millions of Instagram followers, or filming yourself eating breakfast for your TikTok channel. Thankfully, Jack understood the need to improve his digital profile and really threw himself into the process. In fact, I’d go as far to say that his acting display was an even better performance than that night against Barcelona.”


The campaign was created in-house and rolled out from 4 January linked to the hashtags #Wilshere #Transfers #DeadlineDay #Arsenal #TransferWindow.





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