As tennis interest spikes around the Australian Open, German legend Boris Becker – who won the first of his six Grand Slam singles titles at the tender age of 17 – fronts a new campaign for Match Master called ‘Match Dich Locker’.
The marketing push, the gaming brand’s first in the German market, is centred on a set of four humorous and absurd television commercials and began airing on German television and across the brand’s social channels from 1 January.
The ‘Match Dich Locker’ spots sees the tennis super star become a successful Match Master player and were introduced via an initial teaser.
The first hero spot sees Becker as a guest on a TV show and when the make-up artist forgets her mobile, the player first falls under the spell of the game.
The second clip captures Becker’s rise to the top of the gaming community as he evolves from Match Master novice to world-renowned player.
The third instalment tells the story how the world’s best Match Master is challenged.
While the final spot sees how the tennis legend coaches a new generation of Match Master players.
True Motion Pictures handled the development and production of the campaign, while the spots were helmed by director duo Shootingmonkeys.
Created and developed by Candivore, Match Masters is a competitive match-3 puzzle game which combines skill, luck and new game elements to create a unique player experience. Match Masters describes itself as world’s first multiplayer Match-3 game with a twist – players match against people all over the world.
In Match Masters, players take turns playing against each other on the same Match-3 game board, so they must take into account not only the score they will get from their moves, but also the opportunities it could create for their opponent!