In late February LaLiga joined forces with the United Nations Alliance of Civilizations (UNAOC) to promote social inclusion, diversity and mutual respect through a campaign called #OneHumanity.
The Spanish football elite league and the United Nations organisation signed a Memorandum of Understanding agreeing to team up to raise public awareness around social responsibility in the promotion of diversity, inclusion, and mutual respect as a preventive tool of violent extremism.
The signing ceremony took place at LaLiga’s headquarters in Madrid, Spain and saw both bodies vow to work together over the next two football season on initiatives promoting education, social integration and gender equality, as well as combating racism and discrimination based on religion, belief, ethnicity, or gender.
The collaboration kicked off with a hero online video, posted on 25 February, promoting #OneHumanity which included passionate and strong messages from LaLiga stars: including players from Real Madrid, Real Sociedad, Athletic Club, Alavés, Huesca, Osasuna, Celta Vigo, Atlético Madrid, Levante, Real Betis, Granada, Sevilla, Valencia and Elche.
“It is an honor to work with LaLiga on this strategic alliance to help promote a better society, especially through the most loved sport in the world, football,” said ANAOC High Representative Miguel Ángel Moratinos. “It is my hope that this cooperation between UNAOC and LaLiga, a world leader in sports and entertainment, will help us build a better community that is inclusive and cohesive.”
Javier Tebas, President of LaLiga, added: “The transmission of values through all our international alliances is vital, and this strategic collaboration with UNAOC is a great example. Together with UNAOC and the involvement of all our participating clubs, I am positive that we will achieve our goals to foster and spread awareness around equality, diversity, and social responsibility, which remain essential in today’s world.”
Led by a social spot, posted on 25 February based around the idea that ‘the only colours that make us different are those of our shirts’’.