DHL Express & Surf Life Saving NZ Roll Out ‘Spot The Danger’ Digital Puzzle Campaign

DHL Spot The Danger 1

February saw DHL Express leverage its Surf Life Saving New Zealand (SLSNZ) sponsorship through a new digital campaign, called ‘Spot The Danger’, based around an interactive puzzle.


The interactive digital puzzle, which is based on a Kiwi childhood favourite and can be played online here, aims to encourage Kiwis to spot beach hazards and dangers in a busy beach scene.


The month-long initiative, which runs from 11 February to 11 March 11, gives those who complete the puzzle successfully automatic entry into a prize draw that will see one lucky winner scooping a cash prize of $5,000 which they will share equally with the New Zealand Surf Life Saving Club of their choice.


To enter, participants must simply visit the DHL Express ‘Spot the Danger’ website ( and play the game: identifying five dangers within a one-minute time limit.


The winner will be announced online on 13 March.


DHL’s ‘Spot the Danger’, which was developed in harness with agency DarkHorse, is promoted online across both DHL and SLSNZ channels.



The campaign builds on SLSNZ’s ongoing work to educate New Zealanders on beach hazards in order to reduce beach casualties.


“We are thrilled to announce an extension of our partnership with SLSNZ, to continue supporting a valuable cause to our community,” said DHL Express New Zealand country manager Mark Foy.


“Educating Kiwis on SLSNZ’s beach safety is imperative, and engaging them via this interactive digital game is an interesting approach which not only delivers the key message but also provides the opportunity for one lucky Kiwi to support their local Surf Life Saving Club.”


Paul Dalton, CEO, Surf Life Saving New Zealand, added: “For 15 years, DHL Express’ support has helped to provide safer beaches for Kiwis and their families to enjoy, and we are delighted to continue this partnership. DHL Express and SLSNZ’s new digital campaign, ‘Spot the Danger’ is a fantastic interactive way to educate Kiwis on common beach hazards before they hit their local beaches. We can’t wait for New Zealanders to learn, play and stand a chance to win the cash prize, thanks to the generous support from DHL Express.”




The activation follows on from the international express services provider’s renewal of its three-year SLSNZ partnership: one dedicated to make beaches safer for New Zealanders.



For the 2018/19 summer season, SLSNZ released a set of beach safety messages surrounding how to avoid beach hazards and how to react in a dangerous situation and partners such as DHL, H2Go




and BP




boost beach safety through their own educational and utility campaigns to support the organisation’s own campaigns.


New Zealand’s local Surf Life Saving Clubs help to keep 70+ beaches safe through the summer with the support of around 18,000 members – including DHL Express.


Summer 2018 saw the number of lives saved on patrolled beaches rise to 74% compared to 2017, while the total number of beach drowning incidents decreased by 26% with zero drownings occurring between the flags.


It is an over-used term in the sponsorship space, but that’s a partnership to be proud of.




DHL Express NZ




Dark Horse


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