February saw DHL Express leverage its Surf Life Saving New Zealand (SLSNZ) sponsorship through a new digital campaign, called ‘Spot The Danger’, based around an interactive puzzle.
The interactive digital puzzle, which is based on a Kiwi childhood favourite and can be played online here, aims to encourage Kiwis to spot beach hazards and dangers in a busy beach scene.
The month-long initiative, which runs from 11 February to 11 March 11, gives those who complete the puzzle successfully automatic entry into a prize draw that will see one lucky winner scooping a cash prize of $5,000 which they will share equally with the New Zealand Surf Life Saving Club of their choice.
To enter, participants must simply visit the DHL Express ‘Spot the Danger’ website (www.DHLSpotTheDanger.co.nz) and play the game: identifying five dangers within a one-minute time limit.
The winner will be announced online on 13 March.
DHL’s ‘Spot the Danger’, which was developed in harness with agency DarkHorse, is promoted online across both DHL and SLSNZ channels.
Kia ora New Zealand, DHL is giving you & your nominated surf life saving club the chance to WIN $5k! Play the game by spotting the potential dangers on a busy kiwi beach – just like our volunteer lifeguards do – and you could win! PLAY HERE: https://t.co/UGfmGrgN4D pic.twitter.com/H6NiZnxAZx
— Surf Life Saving NZ (@SLSNZ) February 25, 2019
The campaign builds on SLSNZ’s ongoing work to educate New Zealanders on beach hazards in order to reduce beach casualties.
“We are thrilled to announce an extension of our partnership with SLSNZ, to continue supporting a valuable cause to our community,” said DHL Express New Zealand country manager Mark Foy.
“Educating Kiwis on SLSNZ’s beach safety is imperative, and engaging them via this interactive digital game is an interesting approach which not only delivers the key message but also provides the opportunity for one lucky Kiwi to support their local Surf Life Saving Club.”
Paul Dalton, CEO, Surf Life Saving New Zealand, added: “For 15 years, DHL Express’ support has helped to provide safer beaches for Kiwis and their families to enjoy, and we are delighted to continue this partnership. DHL Express and SLSNZ’s new digital campaign, ‘Spot the Danger’ is a fantastic interactive way to educate Kiwis on common beach hazards before they hit their local beaches. We can’t wait for New Zealanders to learn, play and stand a chance to win the cash prize, thanks to the generous support from DHL Express.”
The activation follows on from the international express services provider’s renewal of its three-year SLSNZ partnership: one dedicated to make beaches safer for New Zealanders.
For the 2018/19 summer season, SLSNZ released a set of beach safety messages surrounding how to avoid beach hazards and how to react in a dangerous situation and partners such as DHL, H2Go
A massive thank you to h2go for getting in behind us & donating 10 cents of every specially marked bottle sold to Surf Life Saving New Zealand! We are a charity and appreciate your support to keep kiwis safe at the beach!#SLSNZ #InItForLife #SwimBetweenTheFlags pic.twitter.com/VNKbgeIf6g
— Surf Life Saving NZ (@SLSNZ) February 26, 2019
Last chance to get behind your local surf lifeguards! H2go are donating 10 cents of every specially marked bottle sold to Surf Life Saving New Zealand until this Sunday! Plus – purchase 2 specially marked bottles and receive your scratch card to be in to win a SLSNZ towel! pic.twitter.com/b1N8vIrcz5
— Surf Life Saving NZ (@SLSNZ) February 21, 2019
Going fishing from the beach sometime soon? Then you'll want to listen to this advice from Waipu Cove
— Surf Life Saving NZ (@SLSNZ) February 14, 2019
Learn to spot a rip! Check out the #BP #EveryLitreCounts safety video by Riversdale Surf Life Saving Club and remember the Three R's of Rip Safety – Relax & float, Raise your hand, Ride the rip. Support our lifeguards by filling up at BP until Feb 17! #SLSNZ pic.twitter.com/5CtwVIh2Zu
— Surf Life Saving NZ (@SLSNZ) February 13, 2019
boost beach safety through their own educational and utility campaigns to support the organisation’s own campaigns.
New Zealand’s local Surf Life Saving Clubs help to keep 70+ beaches safe through the summer with the support of around 18,000 members – including DHL Express.
Summer 2018 saw the number of lives saved on patrolled beaches rise to 74% compared to 2017, while the total number of beach drowning incidents decreased by 26% with zero drownings occurring between the flags.
It is an over-used term in the sponsorship space, but that’s a partnership to be proud of.
DHL Express NZ