TCS New York City Marathon 2016: Stand Out Sponsor Cause Campaigns & Partner Activation Snapshot

The TCS New York City Marathon claims to be the largest in the world. Now in its 40th year, the 2016 edition (6 November) featured 50,000 runners from 125 nations. The property boasts an impressive and diverse portfolio of partners. Indeed, one of the few things these sponsors share in terms of strategy and activation is a commitment to cause campaigns. We highlight some of best from the 2016 race.


1: Foot Locker & Asics > ‘Real Runners. Real Lives’


2: Asics (Runkeeper) > ‘Girls On The Run’


3: Tata / AirBnB / United > ‘Sponsor Snapshot’

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