On the day of the Rio 2016 Closing Ceremony, we explore Summer Games sponsorship success by ranking the 20 most viewed Olympic Games spots from sponsors, athlete endorser brands and ambushers and analyse each campaign in our signature case study format.
With Gillette, Samsung & Always filling the top 3 places, click on each campaign to read the full case study.
2: Samsung ‘The Anthem’ – 30m
4: Nike ‘Unlimited Future’ – 25m
5: Samsung ‘The Chant’ – 22m