Led by a new online film, late February sees ICC partner Nissan unveil its new line up of cricket ambassadors who will spearhead its ICC World Twenty20 tournament activation.
Rolled out across its social platforms and led by a webfilm posted on YouTube on 24 February, Nissan introduces India batsman Rohit Sharma, West Indian all-rounder Andre Russell, New Zealand captain Suzie Bates, as well as South African bowling legend Dale Steyn and rising star Kagiso Rabada.
This line-up of cricket ambassadors will support the auto brand’s partnership with the International Cricket Council (ICC) as its activates around the ICC World Twenty20 in India.
Beginning on 8 March, the cricket stars will front a campaign that aims to bring match excitement to fans both in the stadiums and watching around the world.
Nissan’s cricket ambassadors will be active on social media across the tournament, supporting other fan-focused initiatives such as Nissan Play of the Day and sharing cricket content.
‘The ICC World T20 is very special to me and takes a tremendous amount of hard work and innovation to win. It remains one of the most exciting cricket competitions in the world and I’m looking forward to sharing that with the fans,’ comments Rohit Sharma.
This initial creative is pretty bland and vanilla.
One can only hope that once the campaign gets underway that the content evolves into something altogether more compelling.
Nissan’s new eight-year sponsorship deal with the ICC spans all tournaments for the period 2016 to 2023.
It is one of six principle commercial partners for the World T20 tournament – the others being Oppo, MRF Tyres, Emirates, Moneygram and Pepsi.
It builds upon Nissan’s expanding sport sponsorship portfolio that already includes the UEFA Champions League, City Football Group and the Rio 2016 Olympic and Paralympic Games.
Nissan Global Website:
Nissan Newsroom Google+:
ICC Cricket T20 World Cup: