In partnership with ATEED and Tourism New Zealand, November saw Air New Zealand has launched the ’09 seconds in Auckland’ campaign via Host, Sydney.
The nine videos gives Australians the perfect (nine) reasons to visit Auckland for a short break.
The campaign was developed with agency Host, Sydney
The list-building entry mechanic is a simple online form (name, email, contact details, date of birth, team etc) followed by picking the three activities you’d most like to do.
The digital Hub leads with the following copy:
“Auckland’s the perfect destination for an action-packed long weekend.
This February, the biggest stars in the NRL are heading to Auckland for the Dick Smith NRL Auckland Nines and you could join them.
We’ve got 9 of Auckland’s most epic experiences on offer along with flights, accommodation, gold tickets to the NRL Auckland Nines and access to exclusive Nines events.
Watch the clips below, choose the 3 activities you like best and you’ll go in the draw to win a trip of a lifetime with you and 8 of your closest mates.
All you need is an appetite for adventure and 8 like-minded mates, and you could be packing your bags for Auckland.”
You and your crew could win flights, accommodation, gold tickets and access to exclusive Dick Smith NRL Auckland Nines events, along with your choice of epic Auckland adventure activities.
Simply watch the videos above and pick the Auckland adventures you and your friends are most keen to get amongst.
Craft Beer Tour
Visitors to the site also have the chance to win the ultimate Auckland weekend for themselves and eight of their mates.
The campaign was developed for Air New Zealand retail marketing manager James Bonkowski and market development manager Nicole Scott, plus Auckland Tourism, Events & Economic Development’s Dzin Alekzander and Loren Heaphy, as well as Tourism New Zealand marketing manager (Australia) Rob Bowring.
The team at creative agency Host was led by executive creative director Bob Mackintosh and included copywriter Hadleigh Sinclair, art director Jack Delmonte, planning director Tobey Duncan and account director Kate Forster.
The director was James Brettell and the digital producer was Rebecca Ryan.
New Zealand’s biggest summer event is back on Waitangi Weekend, Saturday 6 and Sunday 7 February 2016! The Dick Smith NRL Auckland Nines is the place to be as all 16 NRL teams and 288 star players descend on Eden Park for this two-day, nine-per-side knock-out tournament extravaganza.
The Air NZ campaign coincides with the official NRL Auckland 9s Jersey Launch event
This work sees Air NZ continue to leverage its rugby partnerships following on from its successful All Blacks Rugby World Cup work led by its Men In Black ‘Safety Defenders’ parody that has already clocked up around 4m YouTube views (see case study).
Air NZ 9 Campaign Website:
Air NZ YouTube:
Air NZ Website:
Air NZ Twitter:
Air NZ Facebook:
Air NZ Google+:
Air NZ Pinterest:
NRL Auckland Nines: