Liverpool’s Twitter-Led #1in5million ‘New Number 5 (For A Day)’ Fan Engagement

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Liverpool FC is celebrating passing five million Twitter followers by offering fans a chance to become the club’s new ‘Number 5’ – for one match only.


Jurgen Klopp’s squad is currently without a No 5 (a shirt previously worn by club legends like Steve Staunton and Mark Wright), so it has launched the #1In5Million fan engagement and social media expansion competition.


The winning supporter will be listed in the match day programme as the team’s ‘No 5’, have their personalised shirt (complete with Twitter handle) hung up in the home dressing room and have their name read out over the stadium PA system with the rest of the team.


The club will also give the winner a VIP matchday experience that includes two tickets, plus accommodation and travel to and from the stadium.


Daniel Agger, the last holder of the Anfield outfit’s No 5 shirt played a lead role in promoting the initiative by fronting a Twitter-led video call for entry.



To stand a chance to become Liverpool’s latest No 5, supporters were invited via Twitter posts and video clips to enter the #1in5million competition (before Friday, 20 November) by following @LFC and using the campaign hashtag #1in5million to Tweet about why they deserve the special prize.




There was an avalanche of varied fan entries.



All the entrants were whittled down to a top five by the club, before club legend (and former No 5) Ronnie Wheelan selected the two finalists.



All of Liverpool’s Twitter followers will then vote to determine who will win the honour of being the team’s new No 5.



‘Our fans are incredible. Wherever they are around the world, they are passionate, loyal and full of pride. ‘We want to thank them for their support with the opportunity to win an extraordinary, money-can’t-buy prize,’ comments Liverpool chief media officer Matthew Baxter.


‘We have found that social media brings our Liverpool family closer together – wherever people are in the world, they can chat about the club that is a major part of their lives. By using Twitter for a competition like this we give fans, wherever they live, a chance to share their passion for their club and potentially win the prize of a lifetime.’




This is a clever, compelling tactical way to exploit the missing squad number and engage fans and encourage them to share and spread their club commitment and squad support.


Interestingly, recent months have seen several sports teams roll out some genuinely innovative tactical angles on bringing a supporter into the team itself.


For example, one of our favourites from the last few weeks was an NBA cause initiative that saw the Chicago Bulls sign up 13-year-old supporter Parker Stevens on a one-day contract via ‘Make-A-Wish’.





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