Inspiring Sports Marketing
New Zealand Rugby rolled out a Black Ferns brand building campaign to generate support for the women spearheaded the country’s national game ahead of the delayed >>
Game Over For Robinsons’ Remarkable Wimbledon Partnership > Activative Top 10
As traditional squash brand Robinsons ends its official Wimbledon partnership after 86 years – one of the longest running tie-ups in the history of sports sponsorship – we showcase some of the best activations from the Britvic owned soft drinks brand since it was first invented at the AELTC tournament back in 1935 as a way to hydrate players before moving on to commercial production afterwards. Sadly, for such a legendary, ground-breaking sponsorship, reports suggest that the alliance finally came to an end after the AELTC was unable to allow Britvic to promote other brands in its UK portfolio (which includes 7-Up, Liptons, Mountain Dew, Pepsi Max, Rockstar and Tango) during the two-week tournament due to its deals with other drinks sponsors and suppliers such as Evian (official water), Lanson (official champagne), Sipsmith (official gin), Pimm’s (official spirit), Lavazza (official coffee). As a mark of sponsorship respect and a creative celebration, here we showcase Activative’s Top 10 Robinsons/Wimbledon activations and commercials from this iconic sports sponsorship.
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Case Studies > Latest
Jun 28, 2022
New Zealand Rugby Asks The Nation To Get Behind The Women’s Team In ‘Like A Black Fern’ Campaign
Jun 28, 2022
Ligue 1’s RC Lens team Up With Players For Society On ‘Our Blood Is Gold’ Blood Donation Drive
A 2022 charity appeal, medically-focused campaign called ‘Our Blood Is Gold’ from French Ligue 1 side RC Lens and non-profit Players for Society sought to raise awareness >>
Jun 28, 2022
ESPN’s NHL Post-Season ‘Lucky Beard Oil’ Kits Helps Hockey Stars Look Their Best
Elite professional ice hockey players are a superstitious bunch – especially when it comes to post-season play. So much so that the act of ‘not shaving for luck’ for >>
Jun 28, 2022
Jermaine Jenas Fronts Great British Racing ‘Everyone’s Turf’ Inclusivity Campaign
Late June saw Great British Racing (GBR) launch a new campaign called ‘Everyone’s Turf’ fronted by former Tottenham Hotspur FC and England midfielder and current BBC football pundit >>
Jun 28, 2022
‘Our England’ Film Unveils The FA’s England Women’s UEFA Euro 2022 Squad
Late June saw singer-songwriter Joy Crookes team up with a crowd of celebrities and soccer stars for the launch of a film titled ‘Our England’ which both celebrates and >>
Jun 27, 2022
XXXX & Queensland Maroons Spotlight Regional Communities In State Of Origin Activation
XXXX, the official beer of the Queensland Maroons, leveraged its partnership during State of Origin II and III through a new logo based initiative championing the >>
