Nike endorser disasters, fashion week partners, Oscar ad buys, music awards work, hangouts & takeovers, real-time Twitter and kick-off campaigns. Download report pdf.
IPL Sponsors Drive Consumer Behaviour & Effect Socio-Cultural Change Via Social
MEC (powered by Group M’s Social Hub) has released an early season report analysing social media buzz (Facebook, Twitter, Blogs & Forums) around the brands sponsoring the IPL. It found that Pepsi, Vodafone and Star are topping the social buzz charts, so we analyse these brands’ IPL 6 activation.
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Mar 06, 2013
NHL Lockout > Activation, Strategy & Learnings
Brand analysis, sponsor strategies and lockout learnings from rights owners, brands, equipment manufacturers teams and fans. Download report pdf.
Jan 09, 2013
Activative Platform Magazine > Q1 2013
Articles include the IPC’s Alexis Schaefer on the Paralympics’ future, plus analysis of Sainsbury’s & Channel 4 at London 2012.
Nov 06, 2012
Content Marketing Re-defined > Red Bull Stratos
What the traditional sponsorship industry can learn from Red Bull’s astonishing ‘Stratos’ project and the evolution of content marketing.
Oct 15, 2012
Music Sponsorship Case Studies > Ideas+Inspiration
Sample extracts from our recent showcase of current trends, original thinking and best practice in contemporary music sponsorship. Download presentation extracts pdf
Sep 26, 2012
Olympic Strategy Shift > Contagious Now/Next/Why
Our presentation at Contagious’ Now/Next/Why explores the Olympic strategic shift from brand focused activation to consumer experience.
