Activative Selects A Squad Of 23 Standout Campaigns From UEFA Euro 2022

From committed long-term partners and bandwagon jumpers, challenger brands, Gen Z targeters, open-minded marketers seeking diverse audiences, mass eyeball chasers and even unimaginative flag wrappers, to committed sponsors with established football heritages and, of course, global sportswear behemoths, UEFA Euro 2022 has proven to be a powerful marketing proposition and has generated some truly innovative campaigns. The Activative team has selected its squad of 23 standout campaigns.

Case Studies > Latest

M&S Food Launches ‘SPARKS’ Card & App ‘Eat Well’ Competition Fronted By Ian Wright & Leveraging Home Nations Football Tie-Ups

M&S Food Launches ‘SPARKS’ Card & App ‘Eat Well’ Competition Fronted By Ian Wright & Leveraging Home Nations Football Tie-Ups

At the start of August, England Football partner M&S Food launched a ‘SPARKS’ competition offering money can’t buy prizes for customers, school soccer teams and grassroots football clubs: >>

Red Bull’s Epic ‘Life of Kai’ Digital Documentary Surfing Series Passes 2 Million YouTube Views

Red Bull’s Epic ‘Life of Kai’ Digital Documentary Surfing Series Passes 2 Million YouTube Views

Red Bull’s inspiring and epic character-driven ‘Life of Kai: Season One’ online film series has broken the 3m views barrier: a major mark for the first season of >>

VW Activates UEFA Women’s Euro 2022 Via ‘Tiny Buzz Car’ On-Pitch Stunt & Social Campaign

VW Activates UEFA Women’s Euro 2022 Via ‘Tiny Buzz Car’ On-Pitch Stunt & Social Campaign

Volkswagen’s (VW) ‘Tiny Buzz Car’ activated the German car giant’s UEFA partnership at the Women’s Euro 2022 tournament via a campaign which linked the on-pitch, miniature >>

Dave Raps To Man Utd Star Rashford In Animated Beats By Dre ‘Never Beaten’ Ad

Dave Raps To Man Utd Star Rashford In Animated Beats By Dre ‘Never Beaten’ Ad

The start of August saw UK music star Dave rap an inspiring message in support of Manchester United FC striker Marcus Rashford in an animated spot titled ‘Never Beaten’ >>

Gymshark & CALM Open London Pop-Up ‘Deload’ Barbershop With Mental Health Trained Barbers

Gymshark & CALM Open London Pop-Up ‘Deload’ Barbershop With Mental Health Trained Barbers

July saw sportswear brand Gymshark open a new barbershop called ‘Deload’ designed to allow and encourage men to comfortably open up about their mental wellness to the professional >>

German Football Legend Michael Ballack Fronts Funny New DAZN Soccer Campaign At Start Of New Season

German Football Legend Michael Ballack Fronts Funny New DAZN Soccer Campaign At Start Of New Season

Germany football legend and new brand ambassador Michael Ballack fronted a comic campaign for DAZN led by a global spot spanning its own platforms which sees the iconic >>