A late April KitKat campaign in Malaysia surprised EA Sports’ FIFA gamers with an in-game initiative based around easy wins earned by opponents scoring own goals.
The initiative, >>
MLB New Season Activations
From beer-led rallying calls (Corona & Summit Brewing) and copy-free club billboards (Phillies), from comic pizza chain recruitment drives (Papa John’s), gender equality anthems and packaging (Cracker Jill) and Ghostbusters-inspired campaigns (DirecTV), we showcase our favourite ad campaigns and activations from the opening stages of the MLB season.
May 16, 2022
A late April KitKat campaign in Malaysia surprised EA Sports’ FIFA gamers with an in-game initiative based around easy wins earned by opponents scoring own goals.
The initiative, >>
May 16, 2022
Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film >>
May 16, 2022
The 2022 Kentucky Derby at Louisville’s Churchill Downs is a celebration of great racing and of the bourbon-based mint julep drink – particularly Brown-Forman’s Old Forester >>
May 15, 2022
England Football, the Football Associations’ national team sub-brand, expanded its ‘Football Your Way’ initiative at the start of May with the launch of a photography series >>
May 13, 2022
Ahead of the 2022 Champions League Final, UEFA partner Pepsi teamed up with Yum Brands’ fast food chains Pizza Hut and KFC for a gaming >>
May 13, 2022
Cryptocurrency exchange Crypto.com, which recently penned a patch partnership with the NBA’s Philadelphia 76ers, teamed up with the team’s super star Joel Embiid to front a US >>