To leverage and celebrate the 2018 FIDE World Chess Championships, tournament rights holder World Chess has partnered with celebrated designer Daniel Weil of Pentagram to create the official sound of >>
NFL 18/19 Season Reaches 1/2way Point: Our Top 10 Campaigns From The 1st 8 Weeks
The season has reached halfway and the USA’s sports behemoth seems in solid shape. Its broadcast partners have reversed ratings slumps, media buyers are positive, the opening weekend generated $280m in advertising and the number of brand partners is up 22% on 2017 season. (The NFL’s biggest backers are Apple, Chevrolet, Ford, Geico, Hyundai, McDonald’s, Progressive, Samsung, Toyota and Verizon and the top categories are auto, insurance, telcos and quick-service restaurant.) Digital consumption is also up 65%, the political noise has quietened somewhat, while the games themselves have by and large been high quality, high scoring entertainment (the first half of the season saw a record 659 touchdowns). To mark the halfway point, the Activative team has selected its Top 10 campaigns of the season so far….
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Nov 16, 2018
World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs
Nov 14, 2018
Michelob Ultra’s NYC Marathon Work Supports & Inspires Beer-Loving Runners On The Route
On 4 November more than 50,000 runners set off from the Verrazano Bridge and ran through all five boroughs to the Central Park finish of the 2018 TVC New >>
Nov 13, 2018
ICC Women’s T20 World Cup broadcaster Star Sports India Launches ‘Women In Blue / Gift A Bat’ Campaign
Star Sports, the official Indian broadcaster of the ICC Women’s World T20, rolled out a new campaign leveraging the start of the tournament to drive awareness of the competition, >>
