In-Game/In-Race Live Memorabilia Auctions & Real-Time Merchandise Retail/Delivery

Whether is race-used helmets and fire suits, personally signed star player shirts or the match ball, championship celebratory tee-shirts or just a new cap for the new season – consumers are living in a live landscape and fans want their sports merchandise and memorabilia immediately. Giving them what they want, when they want is a bona fide sports marketing and sponsorship activation trend: stand out recent campaigns range from the Fanatics/Uber/LA Rams merchandise partnership, to Australia’s NRL in-game ‘Instabilia‘ auction and NASCAR fans live tweeting for race memorabilia ‘Hashtag 500‘.

 

Source Featured

Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses

Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses

A new strand of Budweiser Canada’s year-long hockey initiative sees the beer’s marketers stick its goal-synched ‘Red Light’ technology in a branded beer glass.

 

So, as of 5 September, hockey >>

Pepsi & Tostitos ‘Unreal NFL Experiences’ Offer Fans Unique Team/Player/Game Opportunities

Pepsi & Tostitos ‘Unreal NFL Experiences’ Offer Fans Unique Team/Player/Game Opportunities

This season two PepsiCo brands, Pepsi and Tostitos, the Official Sponsor and Official Chip and Dip of the NFL, have linked to are offer football fans across the USA >>

Cricket Australia’s Summer Season ‘Fan Storytelling’ Campaign Focuses on Diversity & Unity

Cricket Australia’s Summer Season ‘Fan Storytelling’ Campaign Focuses on Diversity & Unity

Cricket Australia has begun activating ahead of its summer cricket season with the launch of a campaign positioning its diverse fan base as the real Australian team.

 

The underlying message >>

INSIGHT FEATURED

T3 – Tennis, Tradition & Tech > Wimbledon 2016

T3 – Tennis, Tradition & Tech > Wimbledon 2016

A best practice campaign showcase based on the tournament’s three key themes analysing our Top 10 sponsorship activation and sportsbiz marketing case studies from Wimbledon 2016. Download >>>

Basketball A To Z > The Season’s 26 Key Campaigns

Basketball A To Z > The Season’s 26 Key Campaigns

An impressive year for the NBA and NCAA sees commercial partners, sponsors and sports apparel brands leverage this success with some of marketing’s most innovative, cutting edge campaigns. >>>

VR > A ‘How To’ Guide To Tactics & Best Practice

VR > A ‘How To’ Guide To Tactics & Best Practice

As sports marketers and sponsorship professionals climb on the virtual reality bandwagon, our ‘How To Guide’ offers a compendium of contemporary tactics and best practice case studies. >>>