Activative’s stimulus/best practice presentation at the European Sponsorship Association’s November ‘Embracing Social’ seminar/workshop. Download presentation pdf.
Cricket Australia’s Corporate Partners’ Assorted Ashes Activation Approaches
From the classic ‘unity / brings us together’ strategies of kit partner Asics ‘Face A Nation’ work and sponsor KFC’s ‘Green & Gold Colour Rebrand’ (which both echo the governing body’s own ‘The Rivalry That Unites Us‘ initiative), to tactics based around brand-owned members club benefits from series title sponsor CommBank and team sponsor Victoria Bitter’s innovative way of connecting fans to the cricket via the internet of things, Cricket Australia’s brand partners are using an array of engagement tactics to integrate Australians into the 2013/2014 #Ashes series.
Nov 28, 2013
Jul 19, 2013
Anglo-Australian Ashes activation, Glastonbury partnerships, Murray marketing mania, Tour De France sponsor strategies, Brazil 2014 consumer protest & CSR Download report pdf.
Jul 15, 2013
Jun 02, 2013
Leveraging the Lions, Coachella ‘The Fashion Festival’, football final fan films, Golf’s majors (The Masters to The Open) & real-time tweets roll on (and on) Download report pdf.
May 15, 2013
Our report explores the evolution from traditional sponsorship models to flexible content creation partnerships via 10 premium drinks brand case studies. Download sample extracts pdf.
Apr 29, 2013
MLB Opening Weekend campaigns, hit & miss movie partnerships, in-office NCAA March Madness targeting, SXSW amplified live, F1 2013 & IPL6 Goes Social Download report pdf.
Mar 06, 2013
Brand analysis, sponsor strategies and lockout learnings from rights owners, brands, equipment manufacturers teams and fans. Download report pdf.
Jan 09, 2013
Articles include the IPC’s Alexis Schaefer on the Paralympics’ future, plus analysis of Sainsbury’s & Channel 4 at London 2012.
Oct 15, 2012
Sample extracts from our recent showcase of current trends, original thinking and best practice in contemporary music sponsorship. Download presentation extracts pdf