The WNBA has partnered with six national organisations committed to women’s issues have combined on an initiative that will see a percentage of ticket sales donated to causes
Ahead of >>
Russia 2018 Rolling Review: Activative’s FIFA World Cup Campaign Counter > 25
Activative’s campaign analysis of rights-holder, sponsor, ambusher, sports brand and broadcaster activation around the FIFA World Cup keeps out clients up to date with all the key Russia 2018 creative and strategic marketing trends and tactics. Click to view our rolling coverage.
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May 23, 2018
‘The Test’ Aims To Prove To Ukrainians That The UEFA Champions League & Heineken Are Best Shared
Late April, a month ahead of the final in Kiev, UEFA partner Heineken leveraged its Champions League rights with a Ukrainian social stunt focused on sharing called ‘The Test’.
This >>
May 22, 2018
FC Barcelona, Beko & UNICEF Team Up For Multi Market #EATLIKEAPRO Cause Campaign
The first week of May saw FC Barcelona’s official sleeve sponsor Beko link up with the club’s charity partner UNICEF to launch a campaign combating childhood called #EatLikeAPro.
The central, >>
