NFL 18/19 Season Reaches 1/2way Point: Our Top 10 Campaigns From The 1st 8 Weeks

The season has reached halfway and the USA’s sports behemoth seems in solid shape. Its broadcast partners have reversed ratings slumps, media buyers are positive, the opening weekend generated $280m in advertising and the number of brand partners is up 22% on 2017 season. (The NFL’s biggest backers are Apple, Chevrolet, Ford, Geico, Hyundai, McDonald’s, Progressive, Samsung, Toyota and Verizon and the top categories are auto, insurance, telcos and quick-service restaurant.) Digital consumption is also up 65%, the political noise has quietened somewhat, while the games themselves have by and large been high quality, high scoring entertainment (the first half of the season saw a record 659 touchdowns). To mark the halfway point, the Activative team has selected its Top 10 campaigns of the season so far….

 

Source Featured

World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs

World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs

To leverage and celebrate the 2018 FIDE World Chess Championships, tournament rights holder World Chess has partnered with celebrated designer Daniel Weil of Pentagram to create the official sound of >>

Michelob Ultra’s NYC Marathon Work Supports & Inspires Beer-Loving Runners On The Route

Michelob Ultra’s NYC Marathon Work Supports & Inspires Beer-Loving Runners On The Route

On 4 November more than 50,000 runners set off from the Verrazano Bridge and ran through all five boroughs to the Central Park finish of the 2018 TVC New >>

ICC Women’s T20 World Cup broadcaster Star Sports India Launches ‘Women In Blue / Gift A Bat’ Campaign

ICC Women’s T20 World Cup broadcaster Star Sports India Launches ‘Women In Blue / Gift A Bat’ Campaign

Star Sports, the official Indian broadcaster of the ICC Women’s World T20, rolled out a new campaign leveraging the start of the tournament to drive awareness of the competition, >>

INSIGHT FEATURED

Creative Reviews > Introduction

Creative Reviews > Introduction

Our ‘Creative Reviews’ offer specific category or sport creative and strategic intelligence. They are free to subscribers and £500 for non-subscribers. We’d be delighted to bring one to life >>>

Caribbean Premier League 18 > Creative Review

Caribbean Premier League 18 > Creative Review

The biggest party in sport – cricket played louder: our creative review anlyases the strategy and showcases the stand out work from the number one sports property in the >>>

Marketing The Masters (2018) > Creative Review

Marketing The Masters (2018) > Creative Review

Showcasing 25+ campaigns, we analyse the key strategies, tactics, trends and creative from the 2018 tournament: including the standout work from rights-holders, sponsors, ambushers and sports brands. Click To >>>