Australian Open Activation Offers Early Insights Into Key 2017 Leverage Trends

From classic sponsor campaigns like those by Kia and William Hill, through partner innovations like Blackmore’s AI ‘Well Bot’ and MasterCard’s ‘Tap Tennis’ and ‘Happiness Metre’, to original ambassador ads like Serena Williams’ #DoItForYourself Berlei social spots, the tournament is the year’s first elite global property and thus offers early insights into what may become 2017′s key leverage trends. More..>

 

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Players (& DJ) Mix Music On Abu Dhabi HSBC Championship Driving Range Decks In Golf First

Players (& DJ) Mix Music On Abu Dhabi HSBC Championship Driving Range Decks In Golf First

Title sponsor HSBC continues to inject innovation, dynamism and a contemporary groove into golf by bringing music to the Abu Dhabi HSBC Championship driving range and bringing four star >>

Juventus ‘Black & White & More’ Refresh Inc. Logo, Films, Social, Events, Kit, Endorsers & Merchandise

Juventus ‘Black & White & More’ Refresh Inc. Logo, Films, Social, Events, Kit, Endorsers & Merchandise

‘Beyond entertainment. Beyond lifestyle. Juventus is an identity.’ At least that is the background tagline from design agency Interbrand describing its January brand refresh of one of Italy’s oldest >>

Film Fronts RFU’s ‘Inner Warrior’ Campaign To Encourage Women To Take Up/Trial Contact Rugby

Film Fronts RFU’s ‘Inner Warrior’ Campaign To Encourage Women To Take Up/Trial Contact Rugby

The second week of January sees the Rugby Football Union (RFU) unveil a new ‘Meet Your Inner Warrior’ campaign that aims to encourage more women and girls to take >>

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Activative Annual 2016/17

Activative Annual 2016/17

Our eagerly awaited Activative Annual offers an interactive overview of the key sponsorship activation and sports and entertainment marketing of the year: it includes the best campaigns, stand out >>>

T3 – Tennis, Tradition & Tech > Wimbledon 2016

T3 – Tennis, Tradition & Tech > Wimbledon 2016

A best practice campaign showcase based on the tournament’s three key themes analysing our Top 10 sponsorship activation and sportsbiz marketing case studies from Wimbledon 2016. Download >>>

Basketball A To Z > The Season’s 26 Key Campaigns

Basketball A To Z > The Season’s 26 Key Campaigns

An impressive year for the NBA and NCAA sees commercial partners, sponsors and sports apparel brands leverage this success with some of marketing’s most innovative, cutting edge campaigns. >>>