MLB New Season Activations

From beer-led rallying calls (Corona & Summit Brewing) and copy-free club billboards (Phillies), from comic pizza chain recruitment drives (Papa John’s), gender equality anthems and packaging (Cracker Jill) and Ghostbusters-inspired campaigns (DirecTV), we showcase our favourite ad campaigns and activations from the opening stages of the MLB season.

Case Studies > Latest

Nestle’s ‘Kitto Kath Squad’ Surprise Unsuspecting Malaysia EA FIFA Gamers With An Easy Win Break

Nestle’s ‘Kitto Kath Squad’ Surprise Unsuspecting Malaysia EA FIFA Gamers With An Easy Win Break

A late April KitKat campaign in Malaysia surprised EA Sports’ FIFA gamers with an in-game initiative based around easy wins earned by opponents scoring own goals.

 

The initiative, >>

Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona

Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona

Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film >>

Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’

Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’

The 2022 Kentucky Derby at Louisville’s Churchill Downs is a celebration of great racing and of the bourbon-based mint julep drink – particularly Brown-Forman’s Old Forester >>

England Football & Goal Click Launch Powerful Disability Football Photography Series

England Football & Goal Click Launch Powerful Disability Football Photography Series

England Football, the Football Associations’ national team sub-brand, expanded its ‘Football Your Way’ initiative at the start of May with the launch of a photography series >>

UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game

UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game

Ahead of the 2022 Champions League Final, UEFA partner Pepsi teamed up with Yum Brands’ fast food chains Pizza Hut and KFC for a gaming >>

Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign

Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign

Cryptocurrency exchange Crypto.com, which recently penned a patch partnership with the NBA’s Philadelphia 76ers, teamed up with the team’s super star Joel Embiid to front a US >>