Inspiring Sports Marketing
A late April KitKat campaign in Malaysia surprised EA Sports’ FIFA gamers with an in-game initiative based around easy wins earned by opponents scoring own goals.
The initiative, >>
MLB New Season Activations
From beer-led rallying calls (Corona & Summit Brewing) and copy-free club billboards (Phillies), from comic pizza chain recruitment drives (Papa John’s), gender equality anthems and packaging (Cracker Jill) and Ghostbusters-inspired campaigns (DirecTV), we showcase our favourite ad campaigns and activations from the opening stages of the MLB season.
Case Studies > Latest
May 16, 2022
Nestle’s ‘Kitto Kath Squad’ Surprise Unsuspecting Malaysia EA FIFA Gamers With An Easy Win Break
May 16, 2022
Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film >>
May 16, 2022
Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’
The 2022 Kentucky Derby at Louisville’s Churchill Downs is a celebration of great racing and of the bourbon-based mint julep drink – particularly Brown-Forman’s Old Forester >>
May 15, 2022
England Football & Goal Click Launch Powerful Disability Football Photography Series
England Football, the Football Associations’ national team sub-brand, expanded its ‘Football Your Way’ initiative at the start of May with the launch of a photography series >>
May 13, 2022
UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Ahead of the 2022 Champions League Final, UEFA partner Pepsi teamed up with Yum Brands’ fast food chains Pizza Hut and KFC for a gaming >>
May 13, 2022
Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign
Cryptocurrency exchange Crypto.com, which recently penned a patch partnership with the NBA’s Philadelphia 76ers, teamed up with the team’s super star Joel Embiid to front a US >>
