‘Champions Aren’t Born, They’re Made!’ is one of several rousing line in Bobby Cannavale’s baby nursery, pre Olympic pep talk which forms the core of Nike’s first flagship Rio >>
Rio 2016 Olympic Games > Bolt: The Blockbuster Endorser
Many of the biggest brands leveraging the Summer Olympics – whether official IOC partners, local Rio sponsors or ambushers – have assembled impressive elite teams of athlete endorsers as activation ambassadors. But, with his 17m Facebook fans and 4m Twitter followers, none of them come close to the power and pull of Usain Bolt. When it comes to Olympics sports spokespersons, Bolt has no rivals: he is the tycoon of the track, the gerent of the Games and the overlord of Olympic marketing.
Jul 26, 2016
Following on from where Samsung’s ‘School of Rugby’ Rugby World Cup 2015 activation left off, Jack Whitehall returns to front the Korean conglomerate’s Olympic ‘School Of Rio’ campaign leveraging >>
Jul 22, 2016
Nike’s pre-Olympic, female-focused ‘Da Da Ding’ campaign in India has gone viral as it aims to inspire India’s next generation of sports stars to break convention and define their >>