Rio 2016 Olympic Games > Bolt: The Blockbuster Endorser

Many of the biggest brands leveraging the Summer Olympics – whether official IOC partners, local Rio sponsors or ambushers – have assembled impressive elite teams of athlete endorsers as activation ambassadors. But, with his 17m Facebook fans and 4m Twitter followers, none of them come close to the power and pull of Usain Bolt. When it comes to Olympics sports spokespersons, Bolt has no rivals: he is the tycoon of the track, the gerent of the Games and the overlord of Olympic marketing.

 

 

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