Top 20 Rio 2016 Ads > The Most Viewed Olympic Games Spots On YouTube

On the day of the Rio 2016 Opening Ceremony, we rank the 20 most viewed Olympic Games spots from sponsors, athlete endorser brands and ambushers and analyse each campaign in our signature case study format. Click to view Top 20 Table & analysis…

 

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Samsung Expands Team GB Activation Via Immersive 360 Degree Of BOA Olympic Home Base

Samsung Expands Team GB Activation Via Immersive 360 Degree Of BOA Olympic Home Base

Samsung is offering an exclusive behind the scenes look at Team GB’s Rio Olympics base in a new 360° tour.

 

The South Korean conglomerate first shared a 360-degree video tour of the >>

Man Utd #Pogback Links With Sponsors Chevy, Adidas & EA To Showcase Soccer Signing Strategy

Man Utd #Pogback Links With Sponsors Chevy, Adidas & EA To Showcase Soccer Signing Strategy

At £89m, the Paul Pogba to Manchester United deal was the priciest and highest profile transfer of the offseason and no blockbuster soccer signing has seen more co-ordinated social >>

Future IOC Partner Toyota’s USA ‘Stand Together #LetsJoinHands’ Ambushes Rio

Future IOC Partner Toyota’s USA ‘Stand Together #LetsJoinHands’ Ambushes Rio

Toyota does become the new IOC worldwide Olympic auto sponsor until next year, but early August still saw Toyota USA launch a new campaign leveraging Olympic excitement

 

Led by a >>

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T3 – Tennis, Tradition & Tech > Wimbledon 2016

T3 – Tennis, Tradition & Tech > Wimbledon 2016

A best practice campaign showcase based on the tournament’s three key themes analysing our Top 10 sponsorship activation and sportsbiz marketing case studies from Wimbledon 2016. Download >>>

Basketball A To Z > The Season’s 26 Key Campaigns

Basketball A To Z > The Season’s 26 Key Campaigns

An impressive year for the NBA and NCAA sees commercial partners, sponsors and sports apparel brands leverage this success with some of marketing’s most innovative, cutting edge campaigns. >>>

VR > A ‘How To’ Guide To Tactics & Best Practice

VR > A ‘How To’ Guide To Tactics & Best Practice

As sports marketers and sponsorship professionals climb on the virtual reality bandwagon, our ‘How To Guide’ offers a compendium of contemporary tactics and best practice case studies. >>>