Russia 2018 Rolling Review: Activative’s FIFA World Cup Campaign Counter > 25

Activative’s campaign analysis of rights-holder, sponsor, ambusher, sports brand and broadcaster activation around the FIFA World Cup keeps out clients up to date with all the key Russia 2018 creative and strategic marketing trends and tactics. Click to view our rolling coverage.

 

 

 

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WNBA (& 6 Female Empowerment Organisations) Wants You to ‘Take A Seat, Take A Stand’

WNBA (& 6 Female Empowerment Organisations) Wants You to ‘Take A Seat, Take A Stand’

The WNBA has partnered with six national organisations committed to women’s issues have combined on an initiative that will see a percentage of ticket sales donated to causes

 

Ahead of >>

‘The Test’ Aims To Prove To Ukrainians That The UEFA Champions League & Heineken Are Best Shared

‘The Test’ Aims To Prove To Ukrainians That The UEFA Champions League & Heineken Are Best Shared

Late April, a month ahead of the final in Kiev, UEFA partner Heineken leveraged its Champions League rights with a Ukrainian social stunt focused on sharing called ‘The Test’.

 

This >>

FC Barcelona, Beko & UNICEF Team Up For Multi Market #EATLIKEAPRO Cause Campaign

FC Barcelona, Beko & UNICEF Team Up For Multi Market #EATLIKEAPRO Cause Campaign

The first week of May saw FC Barcelona’s official sleeve sponsor Beko link up with the club’s charity partner UNICEF to launch a campaign combating childhood called #EatLikeAPro.

 

The central, >>

INSIGHT FEATURED

Creative Reviews > Introduction

Creative Reviews > Introduction

Our ‘Creative Reviews’ offer specific category or sport creative and strategic intelligence. They are free to subscribers and £500 for non-subscribers. We’d be delighted to bring one to life >>>

Marketing The Masters (2018) > Creative Review

Marketing The Masters (2018) > Creative Review

Showcasing 25+ campaigns, we analyse the key strategies, tactics, trends and creative from the 2018 tournament: including the standout work from rights-holders, sponsors, ambushers and sports brands. Click To >>>

Automotive (+ Tire) > Category Creative Review

Automotive (+ Tire) > Category Creative Review

We identify, explore and analyse the key strategies, tactics, themes and trends and showcase best practice campaigns and award-winning work from across the automotive (and tire) sector. Click To >>>