US Tennis Open 2023: Product, Experiences & CSR

We highlight three differing campaigns leveraging the 2023 US Open: showcasing a trio of diverse approaches with differing objectives – from fan experiences, through promoting products to breaking down boundaries – when activating around the USTA’s flagship annual tournament.

Case Studies > Latest

NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt

NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt

Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising >>

Snoop Dogg, Chris Stapleton & Cindy Blackman Santana Reimagine ‘In the Air Tonight’ For New ESPN Monday Night Football Anthem

Snoop Dogg, Chris Stapleton & Cindy Blackman Santana Reimagine ‘In the Air Tonight’ For New ESPN Monday Night Football Anthem

ESPN has reimagined its iconic Monday Night Football theme tune in September to provide a fresh sonic approach to the new 2023/24 NFL season >>

Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris

Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris

August and September saw Salesforce activate its Formula One (F1) sponsorship with the McLaren F1 Racing through a campaign focusing on the concept of >>

Yuki Tsunoda’s Untold Stories Comics Trilogy Front Scuderia AlphaTauri & Catawiki Auction Alliance

Yuki Tsunoda’s Untold Stories Comics Trilogy Front Scuderia AlphaTauri & Catawiki Auction Alliance

A partnership between online auction house Catawiki and Formula 1 (F1) team Scuderia AlphaTauri seeks to bring fans closer to the racing and their >>

Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival

Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival

September saw the Melbourne Racing Club (MRC) launch an integrated campaign called ‘It’s Time To Re-Wild’ which invited racegoers to experience a different kind of horse >>