Tripping Over Trump > Sponsor Suicide, Sportsbiz Blunders & Sports Statesmen

From brands committing sponsorship suicide and social slip-ups in their ill-advised public responses to Trump’s triumph (think Hawkers/Sergio Perez and burning New Balance footwear), to a growing number of politically engaged, impassioned and articulate athletes standing up for their values, there are sports marketing lessons from the shocking US Presidential campaign everywhere you care to look.

 

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Movistar Blends Two-Wheel Rider Properties In Combined Pro-Cycling & MotoGP Campaign

Movistar Blends Two-Wheel Rider Properties In Combined Pro-Cycling & MotoGP Campaign

A clever two-minute clip saw Movistar coral a posse of its partner property riders together for a campaign blending its backing of Pro-Cycling and MotoGP teams (and a venue >>

FFA’s Integrated ‘You Gotta Have A Team’ Launches A-League Season & targets New Young Fans

FFA’s Integrated ‘You Gotta Have A Team’ Launches A-League Season & targets New Young Fans

As the new Hyundai A-League season gets under way with 60,000 fans preparing for the Sydney derby, the Football Federation Australia (FFA) launches a major new multi-channel campaign, ‘You >>

NFL Lifts Player Cleat Restrictions For Week 13′s ‘My Cause My Cleats’ Campaign

NFL Lifts Player Cleat Restrictions For Week 13′s ‘My Cause My Cleats’ Campaign

During early December’s Week 13 games players right across the NFL wore custom cleats reflecting their commitment to charitable causes under the league’s #MyCauseMyCleats Campaign.

 

With the objective of raising >>

INSIGHT FEATURED

T3 – Tennis, Tradition & Tech > Wimbledon 2016

T3 – Tennis, Tradition & Tech > Wimbledon 2016

A best practice campaign showcase based on the tournament’s three key themes analysing our Top 10 sponsorship activation and sportsbiz marketing case studies from Wimbledon 2016. Download >>>

Basketball A To Z > The Season’s 26 Key Campaigns

Basketball A To Z > The Season’s 26 Key Campaigns

An impressive year for the NBA and NCAA sees commercial partners, sponsors and sports apparel brands leverage this success with some of marketing’s most innovative, cutting edge campaigns. >>>

VR > A ‘How To’ Guide To Tactics & Best Practice

VR > A ‘How To’ Guide To Tactics & Best Practice

As sports marketers and sponsorship professionals climb on the virtual reality bandwagon, our ‘How To Guide’ offers a compendium of contemporary tactics and best practice case studies. >>>