Nike endorser disasters, fashion week partners, Oscar ad buys, music awards work, hangouts & takeovers, real-time Twitter and kick-off campaigns. Download report pdf.
IPL Sponsors Drive Consumer Behaviour & Effect Socio-Cultural Change Via Social
MEC (powered by Group M’s Social Hub) has released an early season report analysing social media buzz (Facebook, Twitter, Blogs & Forums) around the brands sponsoring the IPL. It found that Pepsi, Vodafone and Star are topping the social buzz charts, so we analyse these brands’ IPL 6 activation.
Mar 19, 2013
Mar 06, 2013
Brand analysis, sponsor strategies and lockout learnings from rights owners, brands, equipment manufacturers teams and fans. Download report pdf.
Jan 09, 2013
Articles include the IPC’s Alexis Schaefer on the Paralympics’ future, plus analysis of Sainsbury’s & Channel 4 at London 2012.
Nov 06, 2012
What the traditional sponsorship industry can learn from Red Bull’s astonishing ‘Stratos’ project and the evolution of content marketing.
Oct 15, 2012
Sample extracts from our recent showcase of current trends, original thinking and best practice in contemporary music sponsorship. Download presentation extracts pdf