OTRO is a new digital fan club created by top footballers to help them connect with their fans, tell personal stories and shine a light on their lives away >>
2018 World Chess Championships Springs The Game From The Past Into The Future:
As two 20-year-old Grand Masters battle over the board at the 2018 World Championships, the is modernising at the speed of blitz chess. With an emotional new visual identity designed for the live-streaming generation, a champion boasting personal luxury fashion brand sponsors, a new media tie-up with Eurosport, an official widget and an official app, supercomputers, a new hi-tech tournament soundscape by Pentagram’s Daniel Weil, plus inventive marketing campaigns from official partners such as risk management specialist Pinkerton, chess is moving into the future.
Source Featured
Dec 05, 2018
New Elite Footballer Digital Fan Club OTRO Launch Campaign Led BY Players & Their Stories
Dec 05, 2018
NBA 2K19′s New ‘Everyone’s On’ Integrated Campaign Infuses Low Latency In-Game Statistics
To showcase its global reach and live environment, NBA 2K19 infused in-game statistics into its new ‘Everyone’s On’ campaign with multi-platform creative leveraging low latency game data such as >>
Dec 04, 2018
New Balance Employed Neuroscience To Track Consumer Attention & Trim Its TCS NYC Marathon Spot
New Balance, the official partner of the TCS New York City Marathon, applied an inventive algorithmic approach to part of its 2018 race activation when it used a compression >>
