US Open Activation Showcases Disruption, Emotion & VR As Experience Enhancers

From American Express’ virtual reality service returns to Nike’s pop-up urban court disruption, to Mercedes-Benz’s fan emotion head tennis, Chase’s controllable viewing channel, Gatorade’s ‘Serena 21‘ and even Murray’s WWF work, 2015 sees both USTA sponsors and tennis equipment brands alike blend cutting edge technologies with traditional strategies to enhance the US Open experience.

 

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NY Giants Receivers Front Foot Locker’s New NFL Season ‘Start Fresh’ Spot

NY Giants Receivers Front Foot Locker’s New NFL Season ‘Start Fresh’ Spot

‘It’s a new season. Start fresh’ is the message from Foot Locker in a light-hearted campaign leveraging the start of the new NFL season starring New York Giants Victor >>

NFL/NBC’s Inspirational New NFL Season ‘Together We Make Football’

NFL/NBC’s Inspirational New NFL Season ‘Together We Make Football’

Two weeks before the new season kicks off, the NFL and broadcast partner NBC relaunch their joint ‘Together We Make Football’ campaign with an invitation to all fans to >>

Gatorade Leverages New NFL Season With Player-Led ‘Sweat It’ Prank Films

Gatorade Leverages New NFL Season With Player-Led ‘Sweat It’ Prank Films

To celebrate the start of the new football season, Gatorade partners with NFL Films to bring its ‘Sweat It To Get It’ spoof spot series to US college campuses >>

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Cannes 4 Fans

Cannes 4 Fans

Our 22 favourite Cannes Lions winners that every sponsorship and sports marketer must see. From campaigns that scooped a Grand Prix, through to Gold, Silver, Bronze and Titanium winners >>>

Kit Launches > Trends, Approaches & Showcase

Kit Launches > Trends, Approaches & Showcase

As Adidas launches its Man Utd kit campaign (at £750m for 10 years – the biggest shirt deal ever), we analyse trends and approaches in our contemporary kit campaign >>>

RBS 6 Nations > A Title Sponsor Rugby Review

RBS 6 Nations > A Title Sponsor Rugby Review

To light the way to RWC, we analyse and showcase the strategy, activation and measurement of RBS’ title sponsorship of the world’s greatest annual rugby tournament – The 6 >>>