A new strand of Budweiser Canada’s year-long hockey initiative sees the beer’s marketers stick its goal-synched ‘Red Light’ technology in a branded beer glass.
So, as of 5 September, hockey >>
In-Game/In-Race Live Memorabilia Auctions & Real-Time Merchandise Retail/Delivery
Whether is race-used helmets and fire suits, personally signed star player shirts or the match ball, championship celebratory tee-shirts or just a new cap for the new season – consumers are living in a live landscape and fans want their sports merchandise and memorabilia immediately. Giving them what they want, when they want is a bona fide sports marketing and sponsorship activation trend: stand out recent campaigns range from the Fanatics/Uber/LA Rams merchandise partnership, to Australia’s NRL in-game ‘Instabilia‘ auction and NASCAR fans live tweeting for race memorabilia ‘Hashtag 500‘.
Source Featured
Sep 26, 2016
Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses
Sep 22, 2016
Pepsi & Tostitos ‘Unreal NFL Experiences’ Offer Fans Unique Team/Player/Game Opportunities
This season two PepsiCo brands, Pepsi and Tostitos, the Official Sponsor and Official Chip and Dip of the NFL, have linked to are offer football fans across the USA >>
Sep 21, 2016
Cricket Australia’s Summer Season ‘Fan Storytelling’ Campaign Focuses on Diversity & Unity
Cricket Australia has begun activating ahead of its summer cricket season with the launch of a campaign positioning its diverse fan base as the real Australian team.
The underlying message >>
