NFL Kick-Off > Activative’s ‘Top 10′ Campaigns Leveraging The New 2018/19 Season

Will the anthem kneeling issue get settled? Will NFL viewership be up or down? Will the new helmet rule affect the game? Will Cleveland win a game? Amidst all the questions, intrigue and action, here are the Activative team’s Top 10 (brand/sponsor, rights owner, media partner) campaigns leveraging the start of the new season. Click to view…

 

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Björn Borg ‘Exerhighs’ Pop-Up Store Sees Shoppers Swap Drugs For Sportswear

Björn Borg ‘Exerhighs’ Pop-Up Store Sees Shoppers Swap Drugs For Sportswear

Mid September saw the doors open on a unique Dutch pop-up shop, created by Björn Borg, where the customers could swap drugs for sportswear.

 

The ‘Chase the Exerhighs’ concept used >>

Nissan Work Introduces New Athlete Ambassador Naomi Osaka With A Global PR Event & Event Movie

Nissan Work Introduces New Athlete Ambassador Naomi Osaka With A Global PR Event & Event Movie

Might Naomi Osaka be Asia’s next super star sports endorser?

 

Nissan are betting that she will!

 

Following her maiden Grand Slam winning performance in New York, mid September saw the Japanese >>

Heineken Expands fresh Ad Approach With Pirlo’s ‘World’s Most Unmissable [UEFA CL] Moments’

Heineken Expands fresh Ad Approach With Pirlo’s ‘World’s Most Unmissable [UEFA CL] Moments’

To leverage the its status as the official beer of the UEFA Champions League and continue its new global marketing push, Heineken continues its light-hearted and humorous approach to >>

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FIFA World Cup > Brazil 2014 Report

FIFA World Cup > Brazil 2014 Report

In-depth sponsorship and marketing review of Brazil 2014: sponsor activation, ambush activity, trends, strategies, tactics, insights & learnings.

Creative Reviews > Introduction

Creative Reviews > Introduction

Our ‘Creative Reviews’ offer specific category or sport creative and strategic intelligence. They are free to subscribers and £500 for non-subscribers. We’d be delighted to bring one to life >>>

Marketing The Masters (2018) > Creative Review

Marketing The Masters (2018) > Creative Review

Showcasing 25+ campaigns, we analyse the key strategies, tactics, trends and creative from the 2018 tournament: including the standout work from rights-holders, sponsors, ambushers and sports brands. Click To >>>