2018 World Chess Championships Springs The Game From The Past Into The Future:

As two 20-year-old Grand Masters battle over the board at the 2018 World Championships, the is modernising at the speed of blitz chess. With an emotional new visual identity designed for the live-streaming generation, a champion boasting personal luxury fashion brand sponsors, a new media tie-up with Eurosport, an official widget and an official app, supercomputers, a new hi-tech tournament soundscape by Pentagram’s Daniel Weil, plus inventive marketing campaigns from official partners such as risk management specialist Pinkerton, chess is moving into the future.
 

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