Russia 2018 Rolling Review: Activative’s FIFA World Cup Campaign Counter > 98

Activative’s campaign analysis of rights-holder, sponsor, ambusher, sports brand and broadcaster activation around the FIFA World Cup keeps our clients up to date with all the key Russia 2018 creative and strategic marketing trends and tactics. Click to view our rolling coverage.

 

 

 

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Tour De France Star Sagan Races Grandma Joan In Specialized E Bike Campaign

Tour De France Star Sagan Races Grandma Joan In Specialized E Bike Campaign

Launched on 13 July to leverage spiking biking interest around the sport’s showpiece Tour De France, bike brand Specialized has released a new campaign called ‘Peter Sagan vs Grandma >>

Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track

Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track

Timed to leverage spiking tennis interest around Wimbledon 2018, July saw Roger Federer’s racket supplier Wilson release a quirky initiative that turned the tennis icon’s racket into a musical >>

Nike & Dick’s Sporting Goods Team Up To Reclaim Sport As Fun In ‘Play It Like You Own It’ Campaign

Nike & Dick’s Sporting Goods Team Up To Reclaim Sport As Fun In ‘Play It Like You Own It’ Campaign

A new dual branded US campaign called ‘Play It Like You Own It’ from Nike and Dick’s Sporting Goods showcases different kids taking charge of their own training – >>

INSIGHT FEATURED

FIFA World Cup > Brazil 2014 Report

FIFA World Cup > Brazil 2014 Report

In-depth sponsorship and marketing review of Brazil 2014: sponsor activation, ambush activity, trends, strategies, tactics, insights & learnings.

Creative Reviews > Introduction

Creative Reviews > Introduction

Our ‘Creative Reviews’ offer specific category or sport creative and strategic intelligence. They are free to subscribers and £500 for non-subscribers. We’d be delighted to bring one to life >>>

Marketing The Masters (2018) > Creative Review

Marketing The Masters (2018) > Creative Review

Showcasing 25+ campaigns, we analyse the key strategies, tactics, trends and creative from the 2018 tournament: including the standout work from rights-holders, sponsors, ambushers and sports brands. Click To >>>